Although the incredible power of the subconscious mind has yet to be fully understood, the more science learns, the more amazing it becomes. One thing that has been particularly clear for quite some time however is that as powerful as it is, most people haven’t the ability to control it or train it. Even people who are experts in the field understand that the ability to modify the behavior or responses of the subconscious mind is primarily limited to the narrow but effective practice of hypnosis and a limited variety of related therapeutic strategies such as Neuro-Linguistic Programming.

Richard Bandler, the developer of Neuro-Linguistic Programming, pointed out that “your brain is like a machine without an ‘off’ switch. If you don’t give it something to do, it just runs on and on until it gets bored. If you put someone in a sensory deprivation tank where there’s no external experience, they’ll start generating internal experience. If your brain is sitting around without anything to do, it’s going to start doing something, and it doesn’t seem to care what it is. You may care, but it doesn’t.” You only have to remember all those unexpected thoughts, ideas or pictures that have “popped” into your mind to realize this is true.
Since childhood, your subconscious mind has been busy learning things and creating behaviors and responses to all kinds of situations, without any input from your conscious mind. Once learned, these responses and behaviors don’t require any conscious thought to occur, they simply happen. What’s more, in most cases, these behaviors were learned almost instantaneously. Here are a couple of examples of just how powerful and amazing the brain is:
Right now, take a moment to recall a happy memory from your childhood. In the time it took you to picture that moment, your subconscious reviewed every single childhood memory you have had, categorized, analyzed and then selected that particular memory; yet all you were aware of was an almost instantaneous display of the memory.
Let’s try this: most people are afraid of something; what are you afraid of? Spiders? Snakes? How about clowns? Phobias aren’t something that are learned over time; they usually occur as a result of a single incident. Imagine, in a single moment, the brain learns a response, a behavior that could last a lifetime. A person who is afraid of spiders doesn’t have to consciously think, “Oh, it’s a spider… now I need to feel afraid” every time they see a spider; they simply feel afraid. How’s that for fast and powerful learning?
If the brain is such a powerful instrument, and so capable of quickly learning responses, why is it so darned difficult to unlearn behaviors or to change them when they no longer work for us? It’s simple: because we spend all our time trying to teach our conscious mind, since that’s the part we can control. The problem is, that’s not the part of our brain that needs teaching, and it’s nearly impossible for you to communicate effectively with your subconscious mind via conscious thought; you need special tools. That’s where hypnosis comes in.
Properly trained Hypnotherapists are adept at communicating with the subconscious mind; that’s what hypnotherapy is, working with the subconscious mind to create positive changes within the client.
Hypnotherapy consists of two distinct activities: opening the door to the subconscious mind, then communicating with it effectively. It takes considerable skill to accomplish both: first to guide the client into a relaxed state where the subconscious is at its most receptive, then communicating with the subconscious mind and carefully crafting the language so the subconscious understands and learns what is needed.
To demonstrate the importance of knowing exactly how to communicate effectively with the subconscious mind, I am going to give you a very simple instruction: Do not create a mental image of an elephant. Despite the fact that your conscious mind understood the instruction perfectly, your subconscious mind only got the “create a mental image of an elephant” part, and executed it perfectly. Was it an African elephant with the big ears or an Indian one with the smaller ears? Oops, that pesky subconscious had to picture it again to make sure.
As you have seen, the subconscious mind is powerful and a quick learner and the best part is that change, once effected, requires very little effort to maintain. In fact, changes (even profound ones) can take place in a person yet feel so normal that the client is unaware that change has occurred.
One of my most memorable clients was a woman, I’ll call her Sue, who was in her late 40’s and about 40 lbs overweight. She also was not particularly active. Her doctor had advised her to lose weight and to start walking for exercise. She told me she couldn’t get much further than around the block without getting winded. We had one session and I gave her a CD recording to take home for reinforcement. I suggested she listen to it daily for at least a week, then maybe once or twice a week until she had reached her goals.
I didn’t hear from Sue for about two months, so I called her just to follow up. I like hearing feedback from my clients; their success is important to me. I asked her how she was doing and in a very kind way, she informed me that the session hadn’t really accomplished anything; that she really didn’t feel any differently. I was surprised to hear this because I’ve grown accustomed to hearing only positive feedback, so I asked Sue if she would consider stopping by so we could discuss her situation. If I had left something out, I wanted to learn what it was so I could adjust it and improve my skills.
Imagine my surprise when Sue walked in, 21 lbs lighter and looking great. As it turns out, Sue had an expectation that she was going to “feel” very differently after her hypnosis session; yet she didn’t “feel” hypnotized or different. The changes she experienced, as profound as they were, felt so natural that they seemed totally normal for the “new” Sue. She didn’t feel like eating less, she just ate less. She didn’t feel more capable of resisting temptations, she just wasn’t tempted anymore. She didn’t feel like exercising more, she just took more walks. She was up to one mile, three times a week by then. Once we talked and Sue looked back at her progress, we both had a good laugh and I realized my only “mistake” was not instructing her subconscious that she would be consciously aware of the changes she experienced.
Trying to consciously overpower the subconscious mind, to wrestle it into submission, is frustrating and usually a losing battle. But research has shown over the last 50 years that hypnosis is effective and safe in creating change in the subconscious. A growing number of studies show that Hypnotherapy can treat headaches, ease the pain of childbirth, aid in smoking cessation and weight loss, enhance sexual enjoyment and performance, improve concentration and study habits, relieve fears, and serve as anesthesia–all without drugs or negative side effects. What can you accomplish through the power of hypnosis? All you need to do is imagine yourself…….